Looking Ahead
Currently Browsing: Marketing

Don’t spend ad money unless you don’t know what you’re doing.

To recap, recently I criticized a couple of slides from Mary Meeker’s presentation. In short: I don’t think the $50 billion dollar ad spending opportunity exists as stated in her presentation. Different rules apply for different media. In a recent article Joel Comm the author of KaChing talks about how he ran the same ad on TV & on youtube. The 2 takeaway points from the articles: tv ads don’t...

Commentary on Mary Meeker’s State of the Web

I recently looked at the slides from Mary Meeker’s Web 2.0 Presentation About The State Of The Web, which can be found @ http://www.businessinsider.com/mary-meekers-web-2010-11#-1 Mary Meeker’s Web 2.0 Presentation About The State Of The Web. While I find this analysis really interesting, tons of good data to digest here, I disagree on a couple of points. Here are my 2 main objections/comments: Slide...

Freemium for you doesn’t mean looseium for me

Lately there is been quite a bit of bashing of the Freemium model. The last example is given by Ruben Gamez of Bidsketch. While he makes some good points, his rhetoric seems incomplete, if not flawed, to me. I am very glad that he’s making more money now than before, but chances are that something in his Freemium model was terribly wrong and he was literally cannibalizing his business with it. What I would...
Powered by WordPress | Designed by Elegant Themes